Miyerkules, Enero 4, 2017

Business Proposal

Maranatha Christian Academy
High School Department
Grade 10-Prudence

BUSINESS PROPOSAL
“Thumbs Up”
Ekonomiks

Once you taste it you will always crave for it.

Presented by:
Vincent Ian Tañais
CharianeAerielSalugsugan
Nhea Mica Llasos
Celine Valencia
Elijah Laynesa
DaenielleAlagos

           




















 
 


























I.    Introduction
            Thumbs up is a business project created by Grade 10 students; Elijah Laynesa, Vincent Ian Tañais, Nhea Mica Llasos, Chariane Aeriel Salugsugan, Celine Valencia, and Daenielle Alagos. Thumbs Up is a unique name for a stall attractive to the customer’s who crave for quality snacks. Thumbs Up provides highly nutritious and tasty snacks friendly to our young customers’ daily budget. Our product line will surely leave lasting impression of satisfaction.
          Pandog (Pancake and hotdog), Pizza, Dynamite Lumpia, Shake, and Gulaman along with the additional products polvoron and yema will surely delight the customers. Our fruit salad, which is a combination of different fruits, is packed with vitamins such as vitamins A and C, minerals, anti-oxidants and many phytonutrients. Hawaiian pizza, which consists of cheese and tomato base with pieces of ham and pineapple, also contain nutrients essential for development and growth. Dynamite Lumpia is a spicy food made of green pepper, ground pork, cheddar cheese and lumpia wrapper that is low in sodium. These products are responsive to the increasing demand of healthier yet affordably priced food that will gratify the customers’ cravings.
          Thumbs Up assures 100 percent quality service delivery from ingredient procurement, food preparation, stall management and staff operations to the actual handing out of food to customers.  Our business is initially located at the second floor. We aim to cater our schoolmates and teachers quality products that are both healthy and economical.




Objectives
·        Our main objective is to achieve and maintain outstanding customer service and to improve social life; interaction to others.
·        To be prepared for the challenges and to have a proper or abundant experience in the field of marketing.


Mission
·       We aim to be the customer’s first choice when it comes to snacks.
·       We want our products to be unique to attract people with our merchandise.
·       Our goal is to see the happiness on our customers faces as they eat the products that we proudly sell.


Vision
·       Thumbs up believes in the betterment of marketing strategies, selling our products as a step for professionalism in the field of marketing. We want to sell products that suit the customers’ preferences, therefore we will regularly conduct research and survey on our daily products as to what product is the best for the taste of our customers.


Significance of the Project

This study will promote company recognition for it gives additional information about business ventures. In doing the study, researchers will acquire new skills and knowledge that they can use in their profession. This paper can enlighten their thinking regards to the reality of life especially as they walk towards the path of the business world. Moreover, it helps businesses to compete without even needing to send marketers or representatives to physically go to the prospective customers to sell their products or services. The proposed study will give the consumers a product which is reasonably priced but with health benefits. For students, it will help them improve their skills and knowledge especially those who will take courses related in business industry. Otherwise, they can learn how to handle and manage a business in terms of choosing quality products.
Positions
Restaurant Manager
Vincent Ian Tañais
Financial Manager
Daenielle  Alagos
Counter Services
Nhea Mica Llasos
Celine Valencia
Head cook
Elijah Laynesa
Advertisement/Communication
Chariane Aeriel Salugsugan

Industry Analysis
a.)          Analysis of competition
Our competitors are Foodelicious, Sweetie D’ Foodie, and Sweet Cravings. They will be serving French fries Graham balls, Waffles, Bread rolls, S'mores, Oreo balls, Banana shake, Cream O Truffles, Banana Pancake, Glazed Donuts, Choco Pastillas, and Bukolaman. The thing we have that differs from them is we provide high quality products. Every ingredient is ensuring to be fresh, healthy, clean, and sanitize. We concluded that our products are in higher rank compared to their products for it produces adequate nutritional content suited from the market’s age. Based on the survey we conducted, it resulted that most of our products was in demand for it has an absolute cost advantage over other competitors. In terms of food, our company will surely lessen sweet cravings serve by our competitors for we will provide products that can surely delight and gratify the customers’ preferences.  Our company will create a profitable competitive strategy to make our products marketable for the customers. In addition, we will observe how our store runs and what products are most preferred by students and teachers in the school.

b.)          Market Segmentation
Age –:6-16 years old in average, currently enrolled in high school and elementary. Also 26 teachers will be the part of the market.
Gender – our store is open for both gender. We offer sweets for girls and boys but according to a source, It may be that the female hormone estradiol promotes this craving for sweets," Eckel says. Studies of human cravings have shown increased yearning for chocolate during the menstrual cycle. While  another source concluded that boys testosterone levels were measured from saliva samples and they were presented with a plate of mashed potatoes and invited to add chili sauce to taste.
Those who added the most hot sauce had the highest testosterone.The hormone drives men to seek thrills and new sensations, leading them to frequent "more stimulating social groups and take more risks," according to Professor Begue."In this case, it applies to risk-taking in taste," he said. "It is also possible that the regular consumption of spicy food contributes to increasing testosterone levels, although so far this has only been demonstrated on rodents. This study brings us to offer Dynamite (green chilli wrapped in lumpia wrappers) to our market. These products are not provided due to gender matters but only to prove that our research from these products will helps us to sell easily  to our market.




               


Marketing Process and Program
c.) Product’s Description
- Pandog (Pancake and hotdog), Pizza, Dynamite Lumpia, Shake, and Gulaman along with the additional products polvoron and yema will surely satisfy the tongue of our market. Our fruit salad, which is a combination of different fruits, is packed with vitamins such as vitamins A and C, minerals, anti-oxidants and many phytonutrients. Hawaiian pizza, which consists of cheese and tomato base with pieces of ham and pineapple, also contain nutrients essential for development and growth. Dynamite Lumpia is a spicy food made of green pepper, ground pork, cheddar cheese and lumpia wrapper that is low in sodium. These products are responsive to the increasing demand of healthier yet affordably priced food that will gratify the customers’ cravings.

   d.) Brand Name and Logo
- Thumbs up is a form of non-verbal communication which represents satisfaction of an individual to a specific thing. We came up to our business logo “Thumbs Up” for it represents satisfaction of our customers in our products. Red color of thumbs up will attract customers because according to study color red has higher level of being attractive for it represents food.



   e.) Promotions
- Posters as form of advertisement will be posted at the campus hallways to inform market that we will be opening our food stall. Also, room by room advertisement will be part of it as well as Facebook advertisement.

Related Literature
Our products are Pandog, Dynamite, Shake, Gulaman, Pizza are not only an appetizing food but also healthy and affordable ones. According to the survey we had conducted, almost 62% of MCA students like cheese flavored pancakes and hotdogs. This concludes us to serve pandogs (pancake with hotdogs). Containing 100 calories each hotdog and 149 calories from 3 width pancakes, this is appropriate for our market, helping them to be active and produce energy while they are studying or playing. Dynamite is made up from lumpia wrapper and green chili which provides very low Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber, Thiamin, Riboflavin, Niacin, Folate, Iron, Magnesium and Phosphorus, and a very good source of Vitamin A, Vitamin C, Vitamin K, Vitamin B6, Potassium, Copper and Manganese. While shake contains milk that has calcium. And according to survey, almost 1/8 percentage of MCA students do not drink milk , this will help them to drink milk without anticipation or seeing that they are drinking a milk-containing shake.150 calories from 240 ml gulaman can be benefited from this product that ables them to have extra energy and fat. Last but not the least is our product: pizza. Hawaiian pizza would be the flavor of pizza for many MCA’ians chose to put a check on this flavor from our survey forms. These products will bring company recognition for offering good, delicious, affordable, and nutritious products. Also this will serve as a food energy booster for our market.
Sales Forecast 

Thumbs Up
Average Customer (Mon-Fri)
325 persons per day
Profit
P 2000 per day
Operation Time

10:00-10:20 and 12:20-12:50
Assuming 325 persons with a    P2000 profit per day will be the   daily sales forecast of our stall. 50 pieces of  pandog which cost pesos 8 each.
100 pieces of dynamite which cost 4 pesos each.
30 pcs pizza which cost 12 pesos each.
                                      50 servings of shakes which cost 5 pesos each.
                                      30 pieces of gulaman which cost 5 pesos each.
                                      15 servings of Fruit salad which cost 16 pesos each.
                                      Which to be summed as 400+400+360+300+150+240= 1850. Plus 150 income from other products like yemas.
                                                             
Price Literature

Pandog 
Yield Serving: 70

Ingredients
Quantity
Ing. cost
Recipe cost
Hot Cake Mix
500gms
75.00/250 gms
157.50
Egg
5 pcs.
5.00/piece
25.00
Butter
100 gms
45.00/250 gms
18.00
Hotdog
24 pcs.
150/24 pieces
150.00
Sugar
½ kilo
60.00/kilo
30.00


Recipe cost
380.00
Portion cost= 5.42
Mark up cost= 2.168
Selling price= 7.588




Dynamite
Yield Serving: 100

Ingredients
Quantity
Ing. cost
Recipe cost
Lumpia Wrapper
100 pcs.
1.00/piece
100
Cheese
250 gms
49.20/250 gms
49.20
Oil
1 bottle
20.00/bottle
20.00
Green Chili
100 pcs.
1.00/piece
100.00


Recipe cost
269.2
Portion cost= 2.692
Mark up cost= 1.078
Selling price= 3.77

Pizza
Yield Serving: 50

Ingredients
Quantiry
Ing. cost
Recipe cost
Tasty bread
2 packs
45.00/pack
90.00
Cheese
250 gms
49.20/250 gms
49.20
Pizza sauce
750 ml
50.00/250ml
150.00
Hotdogs
24 pcs.
150/24 pieces
150.00


Recipe cost
439.2
Portion cost= 8.784
Mark up cost= 3.5136
Selling price= 12.2976

Shake
Yield Serving: 30

Ingredients
Quantiry
Ing. cost
Recipe cost
Powdered flavoring
1 pack
65.00/pack
65.00
Ice
1 kilo
45.00/kilo
45.20
Milk
370 ml
24.75/can
14.94


Recipe cost
125.14
Portion cost= 4.1713
Mark up cost= 1.66852
Selling price= 5.8392

Gulaman
Yield Serving: 20

Ingredients
Quantity
Ing. cost
Recipe cost

Gulaman powdered mix
250 gms
10.00/250 gms
10.00

Milk
2 cans
24.75/can
49.5



Recipe cost                                      
59.5

Portion cost= 2.975
Mark up cost= 1.19
Selling price= 4.165


Fruit Salad
Yield Serving: 15
Ingredients
Quantity
Ing. cost
Recipe cost
Fruit cocktail
439 gms
66.00/439 gms
66.00
Nata de coco
340 gms
44.00/340 gms
44.00
Condensed milk
300 ml
44.00/340 gms
38.82
All purpose cream
250 ml
44.00/340 gms
32.35


Recipe cost
181.17
Portion cost= 12.078
Mark up cost= 4.8312
Selling price= 16.9092

Startup Expenses
The startup expenses of this business are sum up to be 1800 pesos, with 1000 pesos for ingredients and 800 pesos for other necessities such as kitchen tools. Other kitchen tools will be provided by each member.
·        2,000 – Start up profit
·        800 - Expenses
Ø  Flyers - 300 pcs.
Ø  Plastic small cups – 200 pcs.
Ø  Straws – 70 pcs.
Ø  Plastic spoons – 100 pcs.
Ø  Small paper plate- 200 pcs.
Market Strategy          
 As we want our products to be marketable for our customers, distribution of flyers one week before the will be conducted. Inside will be all the important details of “Thumbs Up”, explanation of our menu and its costs. This will be easier for our customers to choose different snacks that are reasonably priced. Additionally, we will provide high-quality advertisements like posters, flyers, and brochures. Besides to these advertisements, we will also have promotions in our products like giving discounts if a customer buys at least 4 snacks. By promoting our products, customers will buy more or will visit us frequently to avail our promotions and it can also help to market our products.  Moreover, we will regularly conduct research and survey on our daily products as to what product is the best for the taste of our customers.

SWOT Analysis

Strength
Weaknesses
Opportunities
Threats
-Price is in the range of every ones purchase
-Fast handing out of food to customers
-High responsiveness for costumer demands
-Consistent quality of snacks
-Small market/ Limited Population
 -Low marketing budget
- Budget for equipments

-High demand for products
-Growing market of snack food

-Competitors with similar products
-A new advertising campaign launched by competitors
-The rising prices of ingredients
-more aggressive competitors



  Conclusion
Thumbs Up has considered its market, potential customer base, and its transactions to take market share in the industry. Our Company is capable to become a regarded resource in local markets. To attain status as an industry leader, it must secure funds. This will be used for start-up costs, to establish a pleasing store, and to further develop the business, and extensive marketing and geographic positioning.
Providing that our company is suitable in acquiring its funding requirements, Thumbs Up will be able to succeed for many years to come.
Summary
In today’s highly competitive environment, it is becoming increasingly difficult to differentiate the food outlet that we can eat. So we decided to create a food stall that gives satisfaction and affordable price of snacks. The product of two week conceptualization process, two weeks analysis and research. All team members contributed in planning and visualizing the concepts we came up. It is created in genuity of 6 students, business started by considering manpower, availability of resources, meetings and brain storming. Thumbs Up is a unique name for a stall attractive to the customer’s who crave for quality snacks. It is initially located at the second floor. Our store provides highly nutritious and tasty snacks friendly to our young customers’ daily budget. We aim to cater our schoolmates and teachers quality products that are both healthy and economical. Our goal is to see the happiness on our customers faces as they eat the products that we proudly sell. Thumbs up believes in the betterment of marketing strategies, selling our products as a step for professionalism in the field of marketing. We concluded that our products are in higher rank compared to our competitors for it produces adequate nutritional content suited from the market’s age
Recommendation
For the succeeding batch of students that will be having the same activities here are some of our recommendations:
·        Choose a very wise product to sell because it will surely affect the sales.
·        Cost wisely to know the appropriate price that you will apply to your product.
·        Always consider the student’s budget to your product because they are your target market.
·        It must be applicable to all students, staff and teachers since it will be served in school.
·        Reserve your chosen place earlier because the place where you will do your event will affect the guest’s population of your store.
·        Make sure that all the equipment that you will need is requested on time to be able to make the production softly and organize.
·        Proponents must prove their competitiveness and improve the skills and knowledge in the food industry.

Bibliography

Vincent Ian U. Tañais

 Address: Blk 10 Lot 9 St. Agata Homes Dita Santa Rosa, Laguna
Cellphone Number: 09182641023
Email Address: tanaisian@yahoo.com
 

Personal Data

                                                    Date of birth: 5th February 2000
                                                  Age: 15     
                                                  Nationality: Filipino
                                                  Marital status: Single
                                                  Gender: Male
                                                  Religion: Christian Born Again
Education
2006-2012: Dita Elementary School
2012-Present: Maranatha Christian Academy




Nhea Mica M. Llasos

Address: Blk 3 Lot 12 Narra St. Mahogany Village Phs.1 Pulo Cabuyao City, Laguna
Cellphone Number: 09067435494
Email Address: mica_llasos@yahoo.com
 

Personal Data

                                                    Date of birth: 2nd October 1999
                                                  Age: 16
                                                  Nationality: Filipino
                                                  Marital status: Single
                                                  Gender: Female
                                                  Religion: Christian Born Again
Education
2006-2012: Maranatha ChristianAcademy
      2012-Present: Maranatha Christian Academy




Chariane Aeriel C. Salugsugan

  Address: Blk 10 Lot 5 Willow Park Homes Pulo Cabuyao City, Laguna
Cellphone Number: 09235977689
Email Address: charianesalugsugan@yahoo.com
 

Personal Data
                          
                            Date of birth: 8th January 2000
                                                  Age: 15
                                                  Nationality: Filipino
                                                  Marital status: Single
                                                  Gender: Female
                                                  Religion: Roman Catholic
Education
2006-2012: International Montessori
2012-Present: Maranatha Christian Academy






Celine N. Valencia

   Address: Blk 8 Lot 9 Centennial Homes Pulo Cabuyao City, Laguna
Cellphone Number: 09091111312
Email Address: Pao22_valencia@gmail.com
 

Personal Data

                                                    Date of birth: 16th February 2000
                                                  Age: 15
                                                  Nationality: Filipino
                                                  Marital status: Single
                                                  Gender: Female
                                                  Religion: Roman Catholic
Education
2006-2012: Cabuyao Central Elementary School
2012-Present: Maranatha Christian Academy






Daeniell P. Alagos

 Address: Blk 4 Lot 12 Phase 5 Mabuhay Cabuyao City, Laguna
Cellphone Number: 09254855377
Email Address: Victoriawolf60@yahoo.com
 

Personal Data

                                                      Date of birth: 5th November 1999
                                                  Age: 16
                                                  Nationality: Filipino
                                                  Marital status: Single
                                                  Gender: Female
                                                  Religion: Roman Catholic
Education
2006-2012: Holy Redeemer School
2012-2014: Calamba Institute
                   2015-Present: Maranatha Christian Academy




Elijah Shakri C. Laynesa

  Address: Blk 5 Lot 24 Phs.1 Fortezza San Isidro Cabuyao City, Laguna
Cellphone Number: 0940902899
Email Address: ejlaynesa@yahoo.com
 

Personal Data

                                              Date of birth: 13th April 1999
                                                  Age: 16
                                                  Nationality: Filipino
                                                  Marital status: Single
                                                  Gender: Male
                                                  Religion: Christian
Education
2006-2011: La Immaculada Concepcion School
2011-2012: Maranatha Christian Academy
2012-2013: Pateros Catholic School
2013-Present: Maranatha Christian Academy



Sources