Maranatha Christian Academy
High School Department
Grade 10-Prudence
BUSINESS PROPOSAL
“Thumbs Up”
Ekonomiks
Once you taste it you will always
crave for it.
Presented by:
Vincent Ian Tañais
CharianeAerielSalugsugan
Nhea Mica Llasos
Celine Valencia
Elijah Laynesa
DaenielleAlagos
I. Introduction
Thumbs up is a business project
created by Grade 10 students; Elijah Laynesa, Vincent Ian Tañais, Nhea Mica Llasos,
Chariane Aeriel Salugsugan, Celine Valencia, and Daenielle Alagos. Thumbs Up is
a unique name for a stall attractive to the customer’s who crave for quality
snacks. Thumbs Up provides highly nutritious and tasty snacks friendly to our
young customers’ daily budget. Our product line will surely leave lasting
impression of satisfaction.
Pandog
(Pancake and hotdog), Pizza, Dynamite Lumpia, Shake, and Gulaman along with the
additional products polvoron and yema will surely delight the customers. Our fruit
salad, which is a combination of different fruits, is packed with vitamins such
as vitamins A and C, minerals, anti-oxidants and many phytonutrients. Hawaiian
pizza, which consists of cheese and tomato base with pieces of ham and pineapple, also contain nutrients essential for development and growth. Dynamite
Lumpia is a spicy food made of green pepper, ground pork, cheddar cheese and
lumpia wrapper that is low in sodium. These products are responsive to the
increasing demand of healthier yet affordably priced food that will gratify the
customers’ cravings.
Thumbs
Up assures 100 percent quality service delivery from ingredient procurement,
food preparation, stall management and staff operations to the actual handing
out of food to customers. Our business
is initially located at the second floor. We aim to cater our schoolmates and
teachers quality products that are both healthy and economical.
Objectives
·
Our
main objective is to achieve and maintain outstanding customer service and to
improve social life; interaction to others.
·
To
be prepared for the challenges and to have a proper or abundant experience in
the field of marketing.
Mission
·
We
aim to be the customer’s first choice when it comes to snacks.
·
We
want our products to be unique to attract people with our merchandise.
·
Our
goal is to see the happiness on our customers faces as they eat the products
that we proudly sell.
Vision
·
Thumbs up believes in the betterment of marketing
strategies, selling our products as a step for professionalism in the field of
marketing. We want to sell products that suit the customers’ preferences,
therefore we will regularly conduct research and survey on our daily products
as to what product is the best for the taste of our customers.
Significance of the Project
This study will promote company
recognition for it gives additional information about business ventures. In
doing the study, researchers will acquire new skills and knowledge that they
can use in their profession. This paper can enlighten their thinking regards to
the reality of life especially as they walk towards the path of the business
world. Moreover, it helps businesses to
compete without even needing to send marketers or representatives to physically
go to the prospective customers to sell their products or services. The
proposed study will give the consumers a product which is reasonably priced but
with health benefits. For students, it will help them improve their skills and
knowledge especially those who will take courses related in business industry.
Otherwise, they can learn how to handle and manage a business in terms of
choosing quality products.
Positions
|
Restaurant Manager
|
Vincent Ian Tañais
|
|
Financial Manager
|
Daenielle Alagos
|
|
Counter Services
|
Nhea Mica Llasos
Celine Valencia
|
|
Head cook
|
Elijah Laynesa
|
|
Advertisement/Communication
|
Chariane Aeriel Salugsugan
|
Industry Analysis
a.)
Analysis of competition
Our competitors are Foodelicious, Sweetie D’ Foodie, and
Sweet Cravings. They will be
serving French fries Graham balls, Waffles, Bread rolls, S'mores, Oreo balls, Banana shake,
Cream O Truffles, Banana Pancake, Glazed Donuts, Choco Pastillas,
and Bukolaman. The thing we have that differs from them is we provide high
quality products. Every ingredient is ensuring to be fresh, healthy, clean, and
sanitize. We concluded that our products are in higher rank compared to their
products for it produces adequate nutritional content suited from the market’s
age. Based on the survey we conducted, it resulted that most of our products
was in demand for it has an absolute cost advantage over other competitors. In
terms of food, our company will surely lessen sweet cravings serve by our
competitors for we will provide products that can surely delight and gratify
the customers’ preferences. Our company
will create a profitable competitive strategy to make our products marketable
for the customers. In addition, we will observe how our store runs and what
products are most preferred by students and teachers in the school.
b.)
Market Segmentation
Age
–:6-16 years old in average, currently enrolled in high school and elementary.
Also 26 teachers will be the part of the market.
Gender – our store is open for
both gender. We offer sweets for girls and boys but according to a source, It may be that the female hormone estradiol promotes this craving for sweets," Eckel says. Studies of human
cravings have shown increased yearning for chocolate during the menstrual cycle. While
another source concluded that boys testosterone levels were measured from saliva samples and
they were presented with a plate of mashed potatoes and invited to add chili
sauce to taste.
Those who
added the most hot sauce had the highest testosterone.The hormone drives men to
seek thrills and new sensations, leading them to frequent "more
stimulating social groups and take more risks," according to Professor
Begue."In this case, it applies to risk-taking in taste," he said.
"It is also possible that the regular consumption of spicy food
contributes to increasing testosterone levels, although so far this has only
been demonstrated on rodents. This study brings us to offer Dynamite (green
chilli wrapped in lumpia wrappers) to our market. These products are not
provided due to gender matters but only to prove that our research from these
products will helps us to sell easily to
our market.
Marketing Process and Program
c.) Product’s Description
- Pandog (Pancake and hotdog), Pizza,
Dynamite Lumpia, Shake, and Gulaman along with the additional products polvoron
and yema will surely satisfy the tongue of our market. Our fruit salad, which
is a combination of different fruits, is packed with vitamins such as vitamins
A and C, minerals, anti-oxidants and many phytonutrients. Hawaiian pizza, which
consists of cheese and tomato base with pieces of ham and pineapple, also
contain nutrients essential for development and
growth. Dynamite Lumpia is a spicy food made of green pepper, ground pork,
cheddar cheese and lumpia wrapper that is low in sodium. These products are
responsive to the increasing demand of healthier yet affordably priced food
that will gratify the customers’ cravings.
d.) Brand Name and Logo
- Thumbs up is a form of non-verbal communication which
represents satisfaction of an individual to a specific thing. We came up to our
business logo “Thumbs Up” for it represents satisfaction of our customers in
our products. Red color of thumbs up will attract customers because according
to study color red has higher level of being attractive for it represents food.
e.) Promotions
- Posters as form of advertisement will be posted at the
campus hallways to inform market that we will be opening our food stall. Also,
room by room advertisement will be part of it as well as Facebook
advertisement.
Related
Literature
Our products
are Pandog, Dynamite, Shake, Gulaman, Pizza are not only an
appetizing food but also healthy and affordable ones. According to the survey
we had conducted, almost 62% of MCA students like cheese flavored pancakes and
hotdogs. This concludes us to serve pandogs (pancake with hotdogs). Containing
100 calories each hotdog and 149 calories from 3 width pancakes, this is
appropriate for our market, helping them to be active and produce energy while
they are studying or playing. Dynamite is made up from lumpia wrapper and green
chili which provides very low
Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary
Fiber, Thiamin, Riboflavin, Niacin, Folate, Iron, Magnesium and Phosphorus, and
a very good source of Vitamin A, Vitamin C, Vitamin K, Vitamin B6, Potassium,
Copper and Manganese. While shake contains milk that has calcium. And according
to survey, almost 1/8 percentage of MCA students do not drink milk , this will
help them to drink milk without anticipation or seeing that they are drinking a
milk-containing shake.150 calories from 240 ml gulaman can be
benefited from this product that ables them to have extra energy and fat. Last but not the least is our product: pizza.
Hawaiian pizza would be the flavor of pizza for many MCA’ians chose to put a
check on this flavor from our survey forms. These products will bring company
recognition for offering good, delicious, affordable, and nutritious products.
Also this will serve as a food energy booster for our market.
Sales
Forecast
|
|
Thumbs
Up
|
|
Average
Customer (Mon-Fri)
|
325 persons per day
|
|
Profit
|
P 2000 per day
|
|
Operation
Time
|
10:00-10:20 and 12:20-12:50
|
Assuming 325 persons with a P2000 profit per day will be the daily sales forecast of our stall. 50 pieces
of pandog which cost pesos 8 each.
100 pieces of dynamite which cost 4
pesos each.
30 pcs pizza which cost 12 pesos each.
50
servings of shakes which cost 5 pesos each.
30
pieces of gulaman which cost 5 pesos each.
15
servings of Fruit salad which cost 16 pesos each.
Which
to be summed as 400+400+360+300+150+240= 1850. Plus 150 income from other
products like yemas. 
Price
Literature
Pandog
Yield Serving: 70
|
Ingredients
|
Quantity
|
Ing. cost
|
Recipe cost
|
|
Hot Cake Mix
|
500gms
|
75.00/250 gms
|
157.50
|
|
Egg
|
5 pcs.
|
5.00/piece
|
25.00
|
|
Butter
|
100 gms
|
45.00/250 gms
|
18.00
|
|
Hotdog
|
24 pcs.
|
150/24 pieces
|
150.00
|
|
Sugar
|
½ kilo
|
60.00/kilo
|
30.00
|
|
|
|
Recipe cost
|
380.00
|
|
Portion cost= 5.42
Mark up cost= 2.168
Selling price= 7.588
|
|||
Dynamite
Yield Serving: 100
|
Ingredients
|
Quantity
|
Ing. cost
|
Recipe cost
|
|
Lumpia Wrapper
|
100 pcs.
|
1.00/piece
|
100
|
|
Cheese
|
250 gms
|
49.20/250 gms
|
49.20
|
|
Oil
|
1 bottle
|
20.00/bottle
|
20.00
|
|
Green Chili
|
100 pcs.
|
1.00/piece
|
100.00
|
|
|
|
Recipe cost
|
269.2
|
|
Portion cost= 2.692
Mark up cost= 1.078
Selling price= 3.77
|
|||
Pizza
Yield Serving: 50
|
Ingredients
|
Quantiry
|
Ing. cost
|
Recipe cost
|
|
Tasty bread
|
2 packs
|
45.00/pack
|
90.00
|
|
Cheese
|
250 gms
|
49.20/250 gms
|
49.20
|
|
Pizza sauce
|
750 ml
|
50.00/250ml
|
150.00
|
|
Hotdogs
|
24 pcs.
|
150/24 pieces
|
150.00
|
|
|
|
Recipe cost
|
439.2
|
|
Portion cost= 8.784
Mark up cost= 3.5136
Selling price= 12.2976
|
|||
Shake
Yield Serving: 30
|
Ingredients
|
Quantiry
|
Ing. cost
|
Recipe cost
|
|
Powdered flavoring
|
1 pack
|
65.00/pack
|
65.00
|
|
Ice
|
1 kilo
|
45.00/kilo
|
45.20
|
|
Milk
|
370 ml
|
24.75/can
|
14.94
|
|
|
|
Recipe cost
|
125.14
|
|
Portion cost= 4.1713
Mark up cost= 1.66852
Selling price= 5.8392
|
|||
Gulaman
Yield Serving: 20
|
Ingredients
|
Quantity
|
Ing. cost
|
Recipe cost
|
|
|
Gulaman powdered mix
|
250 gms
|
10.00/250 gms
|
10.00
|
|
|
Milk
|
2 cans
|
24.75/can
|
49.5
|
|
|
|
|
Recipe cost
|
59.5
|
|
|
Portion cost= 2.975
Mark up cost= 1.19
Selling price= 4.165
|
||||
Fruit Salad
Yield
Serving: 15
|
Ingredients
|
Quantity
|
Ing. cost
|
Recipe cost
|
|
|
Fruit cocktail
|
439 gms
|
66.00/439 gms
|
66.00
|
|
|
Nata de coco
|
340 gms
|
44.00/340 gms
|
44.00
|
|
|
Condensed milk
|
300 ml
|
44.00/340 gms
|
38.82
|
|
|
All purpose cream
|
250 ml
|
44.00/340 gms
|
32.35
|
|
|
|
|
Recipe cost
|
181.17
|
|
|
Portion cost= 12.078
Mark up cost= 4.8312
Selling price= 16.9092
|
||||
Startup Expenses
The startup expenses of this business are sum up to be 1800
pesos, with 1000 pesos for ingredients and 800 pesos for other necessities such
as kitchen tools. Other kitchen tools will be provided by each member.
·
2,000 – Start up profit
·
800 - Expenses
Ø Flyers
- 300 pcs.
Ø Plastic
small cups – 200 pcs.
Ø Straws
– 70 pcs.
Ø Plastic
spoons – 100 pcs.
Ø
Small paper plate- 200 pcs.
Market Strategy
As
we want our products to be marketable for our customers, distribution of flyers
one week before the will be conducted. Inside will be all the important details
of “Thumbs Up”, explanation of our menu and its costs. This will be easier for
our customers to choose different snacks that are reasonably priced. Additionally,
we will provide high-quality advertisements like posters, flyers, and brochures.
Besides to these advertisements, we will also have promotions in our products
like giving discounts if a customer buys at least 4 snacks. By promoting our
products, customers will buy more or will visit us frequently to avail our
promotions and it can also help to market our products. Moreover, we will regularly conduct research
and survey on our daily products as to what product is the best for the taste
of our customers.
SWOT Analysis
|
Strength
|
Weaknesses
|
Opportunities
|
Threats
|
|
-Price
is in the range of every ones purchase
-Fast
handing out of food to customers
-High responsiveness for costumer
demands
-Consistent quality of snacks
|
-Small market/ Limited Population
-Low marketing budget
- Budget for equipments
|
-High demand for products
-Growing market of snack food
|
-Competitors with similar products
-A new advertising campaign launched
by competitors
-The rising prices of ingredients
-more aggressive competitors
|
Conclusion
Thumbs
Up has considered its market, potential customer base, and its transactions to
take market share in the industry. Our Company is capable to become a regarded
resource in local markets. To attain status as an industry leader, it must
secure funds. This will be used for start-up costs, to establish a pleasing
store, and to further develop the business, and extensive marketing and
geographic positioning.
Providing
that our company is suitable in acquiring its funding requirements, Thumbs Up
will be able to succeed for many years to come.
Summary
In
today’s highly competitive environment, it is becoming increasingly difficult
to differentiate the food outlet that we can eat. So we decided to create a
food stall that gives satisfaction and affordable price of snacks. The product
of two week conceptualization process, two weeks analysis and research. All
team members contributed in planning and visualizing the concepts we came up.
It is created in genuity of 6 students, business started by considering
manpower, availability of resources, meetings and brain storming. Thumbs Up is
a unique name for a stall attractive to the customer’s who crave for quality
snacks. It is initially located at the second floor. Our store provides highly
nutritious and tasty snacks friendly to our young customers’ daily budget. We
aim to cater our schoolmates and teachers quality products that are both
healthy and economical. Our goal is to see the happiness on our customers faces
as they eat the products that we proudly sell. Thumbs up believes in the
betterment of marketing strategies, selling our products as a step for
professionalism in the field of marketing. We concluded that our products are in higher rank compared to our
competitors for it produces adequate nutritional content suited from the
market’s age
Recommendation
For the succeeding batch of students
that will be having the same activities here are some of our recommendations:
·
Choose a
very wise product to sell because it will surely affect the sales.
·
Cost
wisely to know the appropriate price that you will apply to your
product.
·
Always
consider the student’s budget to your product because they are your target
market.
·
It must
be applicable to all students, staff and teachers since it
will be served in school.
·
Reserve
your chosen place earlier because the place where you will do your event will
affect the guest’s population of your store.
·
Make sure
that all the equipment that you will need is requested on time to be able to
make the production softly and organize.
·
Proponents
must prove their competitiveness and improve the skills and knowledge in the
food industry.
Bibliography
Vincent Ian
U. Tañais
Address: Blk 10 Lot 9 St. Agata Homes Dita Santa Rosa, Laguna
Cellphone
Number: 09182641023
Email
Address: tanaisian@yahoo.com
Personal
Data
Date of birth: 5th
February 2000
Age:
15
Nationality:
Filipino
Marital
status: Single
Gender:
Male
Religion:
Christian Born Again
Education
2006-2012:
Dita Elementary School
2012-Present:
Maranatha Christian Academy
Nhea Mica M. Llasos
Address:
Blk 3 Lot 12 Narra St. Mahogany Village Phs.1 Pulo Cabuyao City, Laguna
Cellphone Number: 09067435494
Email Address: mica_llasos@yahoo.com
Personal
Data
Date of birth: 2nd October
1999
Age:
16
Nationality:
Filipino
Marital
status: Single
Gender:
Female
Religion:
Christian Born Again
Education
2006-2012:
Maranatha ChristianAcademy
2012-Present: Maranatha Christian Academy
Chariane Aeriel C. Salugsugan
Address: Blk 10 Lot 5 Willow Park Homes Pulo Cabuyao City,
Laguna
Cellphone Number: 09235977689
Email Address: charianesalugsugan@yahoo.com
Personal
Data
Date of birth: 8th
January 2000
Age:
15
Nationality:
Filipino
Marital
status: Single
Gender:
Female
Religion:
Roman Catholic
Education
2006-2012:
International Montessori
2012-Present:
Maranatha Christian Academy
Celine N. Valencia
Address: Blk 8 Lot 9 Centennial Homes Pulo Cabuyao City,
Laguna
Cellphone Number: 09091111312
Email Address: Pao22_valencia@gmail.com
Personal
Data
Date of birth: 16th
February 2000
Age:
15
Nationality:
Filipino
Marital
status: Single
Gender:
Female
Religion:
Roman Catholic
Education
2006-2012:
Cabuyao Central Elementary School
2012-Present:
Maranatha Christian Academy
Daeniell P. Alagos
Address: Blk 4 Lot 12 Phase 5 Mabuhay Cabuyao City, Laguna
Cellphone Number: 09254855377
Email
Address: Victoriawolf60@yahoo.com
Personal
Data
Date
of birth: 5th November 1999
Age:
16
Nationality:
Filipino
Marital
status: Single
Gender:
Female
Religion:
Roman Catholic
Education
2006-2012:
Holy Redeemer School
2012-2014:
Calamba Institute
2015-Present: Maranatha
Christian Academy
Elijah Shakri C. Laynesa
Address: Blk 5 Lot 24 Phs.1 Fortezza San Isidro Cabuyao City,
Laguna
Cellphone Number: 0940902899
Email Address: ejlaynesa@yahoo.com
Personal
Data
Date
of birth: 13th April 1999
Age:
16
Nationality:
Filipino
Marital
status: Single
Gender:
Male
Religion:
Christian
Education
2006-2011:
La Immaculada Concepcion School
2011-2012:
Maranatha Christian Academy
2012-2013:
Pateros Catholic School
2013-Present:
Maranatha Christian Academy
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